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Enlightenment & New Photo Gallery
August 23, 2006

Sometimes it just takes a little gentle coaxing to try something new. Or maybe you already have certain preconceived notions.....or in this case, petite sirah is a little, unworthy bastard grape and you only drink cabernet sauvignon (or real syrah)! So many of you were absolutely dumbfounded when you tried last week's "headliner" at the tasting bar.....of all things! A Sierra Foothill petite sirah! "I never knew a petite sirah could taste like THAT!" And the phone has been ringing off the hook with reorders from the rest of you who decided to pick up a bottle to try over the weekend with your bbq. Even some of you trekked up to the winery to check it out and sample:
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----- Original Message -----
From: TB
Sent: Tuesday, August 22, 2006 10:07 AM
Subject: Re: Gas and Pizza Money!

Hi,
Went up to the foothills for wine tasting this last weekend and made the stop into Mount Aukum (since we were in the neighborhood). Loved the Petite Sirah!! And, since you've got the better price, I'll place my order of 3 bottles with you.
Please advise on availability for pick-up this week or next.
Regards,
Teresa B
Sacramento
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So here is one last opportunity for enlightenment, value and pure gustatory pleasure! We will pour it again this Saturday afternoon at the Tasting Bar, and my prices will hold through August 30th. Below is my tasting note from last week's e-mail. Oh, and some of you asked what kind of rating I would give this Mount Aukum Petite Sirah (not to be confused with the winery's Syrah). No hype! 92-94 points. At the moment I don't think there is a better wine of it's type out there for this price.
* * * *
2004 Mount Aukum Petite Sirah - Fair Play, El Dorado County
- If it's all about bigger is better! If size matters? This is the Black Hummer of red wines! Think of plump juicy wild blackberries! Add a dose of minerality from decomposed granite. A hint of "Good & Plenty" licorice candy. Smooth riding but with full throttle, muscular tannins. I don't care if you only drink Cabs (you'll swoon over this one)! Bring on the brontosaurus rack of ribs! Drink now for full guts, glory and because there's a lot of wine in this bottle that needs to get out!
Should be $25.95 - NOW! ONLY $21.50 ORDER AT LEAST SIX BOTTLES FOR ADDITIONAL 10% DISCOUNT > $19.35
Soon the webstore is going to take on a new look as the home page is going to go "blog". Already, the Photo Gallery has been completely revamped and now features slide shows of our latest wine and food adventures. When you have time, simply go to www.thewineconsultant.com and click on Photo Gallery in the upper right hand margin under Features. Click on the album you wish to view.
Tasting Bar is open every Saturday from Noon until 4pm> $10 tasting fee waived with any in store $20 purchase. Go to "Virtual Tasting Bar" under Features every Friday afternoon for complete tasting lineup or click on this link > http://www.thewineconsultant.com/tastingbar/ Remember to check for the "password"
on the marquee (scrolling message strip) for special "entitlement".
Eric Stumpf
The Wine Consultant

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